Inhaltsverzeichnis
You must continually optimize them as you track the performance of your law firm's marketing efforts. At this point, you can create a value proposition to add to your law firm's marketing strategy. This proposition is a sentence that summarizes what you offer to clients that your competitors don't. You must focus on brand building for your law firm as much as you would for any other business. The brand you create and communicate allows you to connect with your clients, ensures that people recognize your practice, and makes your law firm more memorable.
What does a law firm marketing department do?
Law firm marketing is the practice of attracting new potential clients to your law firm. A law firm marketing plan may cover a mix of digital marketing, SEO, blogging, print, and digital ads.
Let’s discuss the different marketing efforts the marketing professionals at TheeDigital set up for some of their many law firms. Competitive research for law firm marketing strategies doesn't need to be difficult or expensive. Find other local law firms that practice the same type of law you do.
Subscribe to Lead Generation Weekly
However, good legal marketers love to dig into the numbers to show where various strategies are producing results and where efforts may be wasted. It can be very hard to know when targeted marketing campaigns are working unless someone analyzes the metrics. With your new website and blogs comes organic search traffic that can be leveraged to create qualified case leads. The Modern Firm is an Ann Arbor-based website builder for solo lawyers and small law firms. To achieve that goal, LawRank specializes in SEO, PPC ad creation, and developing and creating optimized websites for attorneys and law firms. First, make sure the marketing agency you pick specializes in legal marketing—don’t immediately trust just any marketing agency.
Aside from Google, people who need legal assistance check online law firm listings to look for a lawyer. Getting your firm listed in Google and other legal directories online like Lawyers.com can help broaden your online visibility and generate more leads. Firms must create in-depth, original content that addresses common questions for the target audience. A good place for firms to start is with a legal blog that addresses topics such as frequently asked questions from clients.
- Try out retargeting campaigns on platforms such as Facebook Ads, Google Ads, LinkedIn Advertising, and Bing Ads.
- I’ve found these clients are easy to land, even on the first phone call, with no follow up.
- If you step back you might realize that many of your clients or referral sources share the same industry.
- In the example blog below, Boundless do an incredible job of merging both content categories by sharing information alongside calls to action.
- However, your law firm's marketing strategy should inform your law firm's marketing plan.
There’s not a great reason for law firms to use Snapchat, or many of the other social platforms out there. But Facebook is used by 70% of adults, so this may be a better place to be active. We created a social media strategy checklist to help you on your path to social media success. Google Business is an excellent way for attorneys to positively impact the digital marketing footprint of their law firm.
Lawyers can also purchase premium placements for additional benefits, such as priority placement on listings lawyers in Greenville SC pages, removal of competitor ads on their profile, and access to analytics. Leverage Google Ads PPC with one of our two unique packages, Justia Amplify Advance and Justia Amplify Starter. With Justia Amplify Advance, you can also utilize Microsoft Advertising PPC, Google LSAs, and Facebook Remarketing, to connect with clients. However, law firms with fewer competitive areas of practice might pay less than $2,000.
Enhance and Manage Your Law Firm’s Reputation
Keyword research tools like Semrush or Ahrefs serve to provide valuable data around the keywords your audience is using, the competition level of these keywords, and how often they are being searched. Many marketers oversimplify the content marketing process as “Create, Publish, Share,” which leaves many business owners wondering why their awesome content generates nothing but crickets. There’s no formula or shortcut to getting positive online reviews, so you need to focus on providing an impressive client experience that will motivate past clients to write a review. Once you start getting impressions and clicks on your ads, track each lead’s quality. On The Map Marketing provides a “Notes” column to our clients for providing feedback on every incoming prospect.
Create Videos
For example, we can offer digital marketing services in Columbus or San Diego. If you want to know more about our Milwaukee digital marketing agency or find out how exactly we can help you, contact us via the phone or email. Another aspect to consider when developing your law firm’s marketing budget is retention vs. acquisition marketing. Instead, it’s much more useful if they tell us they want to improve revenue by 20% and leads by 30% within six months.
To demonstrate the many different places (and opportunities) a law firm has to be seen, look at the anatomy of an example search result. Keep in mind that all of these areas are independent of each other, and require specific optimizations to appear in these areas. If your firm is not paying for marketing, it is likely your successful competitors are. Personal injury SEO, for example, is one of the most competitive areas of digital marketing.
Our clients had virtually no content or resources for potential clients, other than a small blog. Potential customers had very little reason to visit the website, other than finding out the key services the law firm offered and finding their contact details. What’s more, we can see there was a very low number of keywords and top local ranking results on Google, meaning the efforts they paid large sums for didn’t work out. The client, despite offering a fantastic local service, was losing out to other companies because of flawed digital marketing efforts. A local search typically returns results that reflect a “near me” search intent, i.e., the user is looking for “lawyers in Houston”.